Observed arrival · 2026-10-07
Shelf Research maps the indie candle-shop shelf
A paid research service that gives small US candle and home-fragrance brands ranked lists of independent shops carrying complementary brands, but not their own.
- For
- Small US candle and home-fragrance brands
- Worth noticing
- The example divides 564 shops into three evidence labels: 83 “On the shelf,” 137 “Partly on the shelf” and 344 “Stockist lists only.”
Field notes
The ranking combines brand-published stockist lists with shops’ own online catalogues where available, and records the evidence type and last-check date. In the example, 83 rows are labelled “On the shelf,” 137 “Partly on the shelf,” and 344 “Stockist lists only”; the site notes that stockist lists can be out of date. Shelf Research also says it excludes shops already carrying the client’s brand and checks shortlisted shops for very similar brands.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
One card from the complete issue