Observed arrival · 2026-10-08
Anton's three pre-flight checks for Google Ads
Three free browser-based tools check break-even ad performance, Google Ads Editor CSV imports, and Shopping product titles.
○Open
⊠Login
$Paid
†Ads
✦Pretty
●Pro
◎Niche
◉Human
⚑Risk
ƒJS
- For
- Google Ads specialists managing imports, margins, and Shopping feeds
- Worth noticing
- The CSV checker is described as a port of the script Hoelstad runs before every Google Ads Editor import.
Field notes
The calculator separates ROAS, POAS, and max CPA, and includes VAT and returns when locating the point where an order stops being profitable. The CSV checker is aimed at specific Google Ads Editor failure modes, including silent skipped rows and whether an import row is treated as Updated or Added. Hoelstad identifies himself as a Copenhagen-based Google Ads specialist and says the tools reflect checks he uses in his own work.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
○OpenPublic substance visible
✦PrettyNotable craft visible
●ProPolished or operationally mature
◎NicheUnusually specific use
◉HumanPersonal, local, civic, or handmade
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