Observed arrival · 2026-10-09

遊人 (Asobi-to): Play, applied to everyday life

asobi-to.com Visit website

Editorial interest 74/100 Selection signal · not a rating of the site

A Japanese creative studio that makes puzzle-solving, ARG, and board-game experiences for places, products, and events.

Landing page captured for the 2026-10-09 issue.

For: Venues and organizations seeking participatory experiences
Worth noticing: Its portfolio spans a Kobe Airport suitcase mystery, an amusement-park treasure hunt, a health-land puzzle rally, and a sauna project.

Field notes

The works list labels “遺されたスーツケース” at Kobe Airport as running August–October 2026; earlier entries include a March–April 2024 treasure hunt at Ikoma Sanjo Amusement Park and a 2023 puzzle rally at Nara Health Land. A sauna-themed self-produced game is dated November–December 2022, while “Code:Surprise” is marked coming soon. The site invites commissions, collaborations, and media inquiries but gives no fee schedule.

Observed signals

Read the marks

Editorial observations of this landing page, not a rating.

○OpenPublic substance visible

✦PrettyNotable craft visible

◎NicheUnusually specific use

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