Observed arrival · 2026-10-09
UtilityLab: a browser-based choice experiment designer
UtilityLab lets researchers set up stated-choice experiments, configure their alternatives, and manage study files in the browser.
- For
- Researchers designing stated-choice surveys
- Worth noticing
- Studies are saved in the current browser; a .utilitylab.json project file can be downloaded, shared, or opened on another computer.
Field notes
The setup distinguishes generic alternatives, which differ by attribute levels, from labeled alternatives. Users can include a no-choice or status quo option in each task, and the interface says attributes and levels are configured in a later step. Studies are saved in the current browser; downloadable .utilitylab.json files provide a route to keep, share, or move a project. The page description also lists design methods, diagnostics, and Qualtrics and LimeSurvey exports, though those screens are not shown in the extract.
Observed signals
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Editorial observations of this landing page, not a rating.
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