Observed arrival · 2026-10-11
Fay: a CRM for the guests who go unnamed
Fay presents a CRM for small arts organizations that turns box-office exports into audience records connecting attendance, households, and giving.
○Open
⊠Login
$Paid
†Ads
✦Pretty
●Pro
◎Niche
◉Human
⚑Risk
ƒJS
- For
- Small arts organizations managing audiences and donors
- Worth noticing
- For shared family emails or uncertain identities, it offers merge, household link, or no relation; dismissed pairs do not return.
Field notes
Fay's walkthrough follows a ticket export through identity review and into a person record containing attendance, household, giving, and staff notes. The matching process uses normalized email, phone, and address; ambiguous pairs are left for staff to resolve, with an option to dismiss a pair permanently. The page also describes a nightly sweep that produces a short ranked list of people who may need attention.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
○OpenPublic substance visible
⊠LoginAccess appeared gated
✦PrettyNotable craft visible
●ProPolished or operationally mature
◎NicheUnusually specific use
◉HumanPersonal, local, civic, or handmade
One card from the complete issue