Observed arrival · 2026-10-15
Click Decay, a Search Console click-analysis tool
A free CTR calculator and Search Console analysis tool for examining how impressions and click-through rate contribute to changing clicks.
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$Paid
†Ads
✦Pretty
●Pro
◎Niche
◉Human
⚑Risk
ƒJS
- For
- Website owners interpreting Search Console click changes
- Worth noticing
- A sample comparison uses 50,000 impressions and a CTR shift from 4.8% to 2.4%, labeling the 1,200-click difference as modeled.
Field notes
The displayed example starts with 50,000 impressions and halves CTR from 4.80% to 2.40%, producing a modeled difference of about 1,200 clicks. The page distinguishes that estimate from measured loss and says the browser-based calculator cannot make network requests. Its guide also cautions that falling CTR is a pattern, not a diagnosis, and names ranking changes, seasonal demand, and Search Console counting changes as other possible explanations.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
○OpenPublic substance visible
✦PrettyNotable craft visible
●ProPolished or operationally mature
◎NicheUnusually specific use
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