Observed arrival · 2026-10-15
PaywallLab compares paywall tests by revenue per view
A free browser-based toolkit for subscription apps, with calculators for paywall A/B tests, sample size, LTV, payback, and traffic splits.
- For
- Subscription app teams running paywall tests
- Worth noticing
- It applies 15% or 30% store fees and presents a Bayesian revenue comparison alongside frequentist checks.
Field notes
The interface asks for plan prices, store fees, paywall views, and purchases by variant; users can add plans and variants and account for uneven traffic splits. Its displayed result compares revenue per view, includes a likely range and traffic-split check, and describes 20,000 simulations. The page also says a Monday email report for RevenueCat experiment exports is being built; that report is an early-access offer, not a capability demonstrated by the visible calculator.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
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