Observed arrival · 2026-10-15
Who’s Behind? follows the web’s public-record fingerprints
The site publishes open-source investigations tracing websites, online networks, and campaigns to the people and companies behind them, using public records and saved evidence.
- For
- Reporters and researchers investigating online networks
- Worth noticing
- The site says it saves copies of source records and dedicates its findings, text, charts, and data to CC0 1.0.
Field notes
The homepage lays out its method as reading ad accounts, tracking code, hosting settings, and company disclosures together, then linking claims to sources. It says saved copies of underlying records are kept in an evidence section so readers can check them if originals change or disappear. The site also says it redacts information that appears to identify private individuals and invites reporters to contact it about records or errors.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
One card from the complete issue