Observed arrival · 2026-10-18
Australia’s agency moves, on the record
AccountMoves is a free, searchable record of Australian advertising-agency account changes, reviews, wins, losses and government tenders.
- For
- Australian agency planners, marketers, and industry researchers
- Worth noticing
- It counts duplicate reports of one appointment once and notes that unannounced account changes are missing from the record.
Field notes
AccountMoves groups reported agency changes by brand, discipline, agency, date and outcome, with links to trade-press or government sources. Its overview tracks current reviews, monthly move counts, agency win/loss totals and upcoming government contract endings; the 2026 panel also tags reasons drawn from paraphrased client comments. The methodology notes duplicate appointment reports are counted once, while unannounced changes are outside the record.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
One card from the complete issue