Observed arrival · 2026-10-18

The Midgley Awards put unintended consequences on the podium

goatfarm.team Visit website

Editorial interest 78/100 Selection signal · not a rating of the site

Five friends and an artificial goat tell stories of ideas whose consequences outgrew their intentions.

Landing page captured for the 2026-10-18 issue.

For: Readers of unintended-consequence stories
Worth noticing: The homepage names Thomas Midgley Jr. as award No. 001, linking leaded gasoline and Freon to the project’s central theme.

Field notes

The homepage frames the Midgley Awards as a catalog of ideas that solve one problem while creating another, and identifies Thomas Midgley Jr. as entry No. 001 for leaded gasoline and Freon. It introduces five named friends and an artificial goat, then invites visitors to bring their own hindsight-worthy stories and disagreements. The team says it intends to give 1% of revenue to environmental work and publish where the money goes as the business gets going.

Observed signals

Read the marks

Editorial observations of this landing page, not a rating.

○OpenPublic substance visible

✦PrettyNotable craft visible

●ProPolished or operationally mature

◎NicheUnusually specific use

One card from the complete issue

Scannable Architecture

359,926 arrived 1,000 judged 988 catalogued Enter the complete issue