Observed arrival · 2026-10-20
Agent Recoverability: deciding what to salvage from AI work
A master's thesis study asks people with recent marketing experience to handle flawed AI-generated campaigns and choose whether to continue, repair, salvage, or restart.
- For
- People with recent hands-on marketing experience
- Worth noticing
- Each decision ends in a submitted piece of work, scored on how well it meets the brief and how much time it took.
Field notes
The study treats an AI-generated campaign as connected work rather than a single answer to accept or reject: a fault in one part may affect what follows. Its example contains nine deliverables, including a key message, landing-page hero, email, social posts, search ads, and press release. The described participant session uses four campaigns, each with one flagged problem, and asks participants to act on their choice rather than select an answer from a menu.
Observed signals
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