Observed arrival · 2026-10-20
Eyepatch: a sourced library of long-running supplement ads
A searchable library of supplement and sports-nutrition ads that have run for at least 30 days in Meta’s public Ad Library, tagged by angle and format.
- For
- Supplement marketers, media buyers, and ad creators
- Worth noticing
- The catalog reports 588 ads from 148 brands, with a 126-day median run; longevity is explicitly not verified performance.
Field notes
The method starts with weekly checks of the public Meta Ad Library across all countries, covering about 180 established supplement and sports-nutrition brands. It groups copy variants as one concept, retains ended ads with their total run length, and tags examples across 18 angle categories; AI-assisted tagging is described as spot-checked. For dynamic creative, the site says it shows a variant matching the copy and identifies that choice.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
One card from the complete issue