Observed arrival · 2026-10-23
A Bot Audit for Segment MTUs
A free dbt package estimates how much of a Segment account’s monthly tracked-user count comes from bots, and what that traffic may cost.
○Open
⊠Login
$Paid
†Ads
✦Pretty
●Pro
◎Niche
◉Human
⚑Risk
ƒJS
- For
- Teams using Segment with dbt and warehouse data
- Worth noticing
- The example output is labeled as made up; the audit describes seven scoring signals and a 12-month reporting window.
Field notes
The setup requires adding the package to a dbt project and supplying Segment schema names; the page provides separate commands for building the project and printing its report. It says the model uses pages, tracks, and identifies tables over a 12-month window, and does not need identify calls. A displayed output gives a bot-share and cost example, but the page explicitly labels those figures as made up.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
○OpenPublic substance visible
✦PrettyNotable craft visible
◎NicheUnusually specific use
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