Observed arrival · 2026-10-24
Merklog, a before-and-after ledger of rebrands
A searchable Dutch archive of logo and brand redesigns, with old and new marks shown alongside details about the work.
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✦Pretty
●Pro
◎Niche
◉Human
⚑Risk
ƒJS
- For
- Brand designers, identity studios, and rebrand researchers
- Worth noticing
- The archive reports 1,095 entries, 464 studios, and 117 typefaces, while noting 989 entries lack a studio or typeface.
Field notes
The archive exposes filters for year, studio, and typeface, plus a field for what changed, so entries can be compared by more than company name. The sample records range from Jaguar and Lay's to public institutions and software companies. Merklog also invites corrections, while its own count notes that many entries lack studio or typeface attribution.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
○OpenPublic substance visible
✦PrettyNotable craft visible
●ProPolished or operationally mature
◎NicheUnusually specific use
One card from the complete issue