Observed arrival · 2026-10-25
Rough Pineapple: where your grocery money goes
A consumer-accountability project breaks down grocery prices using published figures, and invites shoppers to add shelf prices.
○Open
⊠Login
$Paid
†Ads
✦Pretty
●Pro
◎Niche
◉Human
⚑Risk
ƒJS
- For
- Australian grocery shoppers comparing supermarket prices
- Worth noticing
- The site marks unpublished figures as gaps instead of filling them in, and invites shoppers to submit shelf prices without an account or email.
Field notes
The homepage also compares retailer-level figures: for FY26, it lists stock costs, store-running costs, and profit before interest and tax for Coles and Woolworths. Its grocery examples distinguish sourced estimates from missing data, including items with no shelf price yet. The site links to pages about its method and the law, and invites shoppers to contribute prices.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
○OpenPublic substance visible
✦PrettyNotable craft visible
●ProPolished or operationally mature
◎NicheUnusually specific use
◉HumanPersonal, local, civic, or handmade
ƒJavaScriptBrowser-side code central
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