Observed arrival · 2026-10-26
The Unfollowology Institute and the science of being unfollowable
A fictional research institute offers a 12-question Unfollowability Assessment alongside satirical tools for disengaging from online arguments and unsolicited advice.
- For
- People trying to spend less time arguing online
- Worth noticing
- The assessment has 12 questions, takes about four minutes, and offers an index, classification, findings, and a certificate.
Field notes
The sample assessment question concerns responding to a stranger who misreads an ordinary online statement; its answer choices contrast explaining at length with recognizing that understanding is not an obligation. Other listed instruments include a simulator for deciding whether to respond, a reply generator with four intensity levels, and a tool for weighing information products against the value of an hour. The site explicitly says its findings are fictional and observational rather than statistical.
Observed signals
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