Observed arrival · 2026-10-28
雷报: IP licensing research before the deal
雷报 lets prospective licensees request Chinese-language reports on an IP’s commercial performance, licensing fit, and risks, using its WeChat public account.
- For
- Brands assessing IP licensing in China
- Worth noticing
- The six-part score covers revenue, audience, works, licensing precedents, category-market fit, and rights or reputational risks.
Field notes
Users follow the 雷报 WeChat public account and send “IP + name,” optionally adding a product category and market; mainland China is the default. If no report was cached in the prior seven days, the account says it will generate one and asks users to request the result later, since personal subscription accounts cannot proactively push messages. The site says unknown figures remain marked unknown and recommends financial reports, exchange filings, and official disclosures; report links are not publicly listed, though anyone with a link can read them.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
One card from the complete issue