Toilet Marketing: lessons for the five-minute sit

Field notes

The sample lesson argues that a vague “Get Started” button can break trust, then gives an invoice-specific alternative and asks readers to inspect the next screen. The page describes a signed-in Daily Flush with lessons saved for rereading, a streak, and badges; these features are presented as part of the offer, not demonstrated in the extracted page. Google and email are the listed sign-in methods.