Observed arrival · 2026-11-01
Out of Media Kit: Brazil’s OOH field guide
A structured reference for Brazilian out-of-home advertising, with regional profiles, media formats, event calendars, road corridors and planning guidance.
- For
- OOH planners, agencies and regional media researchers
- Worth noticing
- State fichas pair event calendars with capital rainfall normals; three cities use approximate rainfall values where the INMET series lacks a station.
Field notes
Navigation divides the reference into territory, media, practice and repository, with state fichas linked to maps and event-and-rainfall calendars. It distinguishes verified, approximate and pending-validation information; road routes are schematic, and rainfall follows INMET 1991–2020 normals, with approximate values for Porto Velho, Campo Grande and Rio de Janeiro. The homepage also describes a contribution path for reporting formats, campaigns, events, inspections and corrections.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
One card from the complete issue