Observed arrival · 2026-11-02
Ad Spend Autopsy
A pair of browser-based tools audits Google Ads exports for wasted spend and estimates campaign profit after costs, fees, and refunds.
○Open
⊠Login
$Paid
†Ads
✦Pretty
●Pro
◎Niche
◉Human
⚑Risk
ƒJS
- For
- Small-business advertisers and PPC managers
- Worth noticing
- The audit accepts Search Terms, Keyword, Campaign, or bulksheet exports and can combine performance and structure files.
Field notes
The audit is organized around exported reports rather than an account connection: the homepage names Google Ads, GA4, and Meta exports, and says each tool specifies the file it needs. Its examples include zero-conversion search terms and campaigns constrained by budget. The separate calculator says it uses GA4 revenue and margin inputs to estimate campaign profit. The site claims files remain in the browser and labels the outputs directional self-checks.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
○OpenPublic substance visible
✦PrettyNotable craft visible
◎NicheUnusually specific use
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