Observed arrival · 2026-11-04
Groundwork’s franchise site packets
A site-analysis tool for 10–100-unit franchisors that turns candidate addresses into scored trade-area reports and prospect-ready download packets.
- For
- Franchise development teams at 10–100-unit brands
- Worth noticing
- A packet ZIP can include a 37-column comparison, map files, per-site reports, and an optional places workbook.
Field notes
Users can define trade areas by drive time, walking, biking, a radius, or an official city boundary; the page says a dashed three-mile circle remains visible for comparison. The service describes using US Census ACS five-year block-group demographics alongside competitor and anchor counts. A downloadable packet can bundle a comparison file, overview map, per-site reports in DOCX and HTML, and, when built, a workbook of nearby businesses.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
One card from the complete issue