Observed arrival · 2026-11-04
Soft Open Leads tracks liquor-license filings for insurance agents
A lead service for commercial insurance agents that turns public liquor-license filings in Texas and New York into leads for new bars, restaurants, and liquor stores.
- For
- Commercial insurance agents in Texas and New York
- Worth noticing
- The page places delivery about 90 minutes after morning state publication and distinguishes new venues from ownership changes.
Field notes
Soft Open says it watches TABC filings in Texas and State Liquor Authority filings in New York, then groups permits by location and checks addresses against prior license records. That check is meant to separate a genuinely new venue from a takeover by a new owner. The sample lead cards include venue type, neighborhood or ZIP, filing age, and cues such as late hours or multi-unit ownership; coverage is listed by county.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
One card from the complete issue