Observed arrival · 2026-11-04

WhyItChanged: analytics that ask what moved the numbers

whyitchanged.com Visit website

Editorial interest 77/100 Selection signal · not a rating of the site

An analytics service for indie app and SaaS founders that puts revenue, acquisition, ad spend, and product changes on one timeline.

Landing page captured for the 2026-11-04 issue.

For: Indie app and SaaS founders tracking revenue and ads
Worth noticing: Its timeline marks releases, deploys, ad-budget changes, push campaigns, and notes, with before-and-after comparisons.

Field notes

The homepage says overlapping Apple report files are deduplicated, recent data is marked provisional, and privacy-thresholded counts are flagged. It also describes reconciling Apple, RevenueCat, and backend figures, with mismatches surfaced rather than hidden. A sample app with 90 days of data is available to explore without API keys; connecting a user's own apps requires credentials.

Observed signals

Read the marks

Editorial observations of this landing page, not a rating.

○OpenPublic substance visible

⊠LoginAccess appeared gated

$PaidCommerce or pricing visible

✦PrettyNotable craft visible

◎NicheUnusually specific use

One card from the complete issue

Tattoo Roulette Enters the Museum

323,487 arrived 1,000 judged 976 catalogued Enter the complete issue