Observed arrival · 2026-11-05
Unitnomics: franchise figures with their footnotes
A searchable comparison of franchise opening costs, reported unit revenue, and closures, drawn from FDD Items 7, 19, and 20.
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- The McDonald’s sample labels a 1.82 revenue-to-investment-midpoint ratio as site arithmetic, separate from the cited FDD figures.
Field notes
Brand pages separate three disclosure items: Item 7 gives the franchisor’s opening-cost range; Item 19 carries its revenue measure, sample size, and period where provided; Item 20 counts terminations, nonrenewals, or ceased units against the opening count. The McDonald’s sample labels a revenue-to-investment calculation as site arithmetic, while the site says missing figures are not estimated. Its index lists 165 brands with current filings.
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One card from the complete issue