Observed arrival · 2026-11-08
Ferdsel Analytics reads Optimizely’s edge logs
A web analytics product for Optimizely CMS sites that builds traffic reports from Cloudflare logs rather than relying on a browser tracking script.
- For
- Optimizely CMS editors and marketing teams
- Worth noticing
- The page says groups smaller than three visitors are never shown individually, and daily-changing hashes replace stored IP addresses.
Field notes
The example request list shows how the product separates page views from other traffic, including a blocked WordPress login scan, a framework prefetch, and GPTBot and Googlebot requests. The site says it reads logs about once a minute and keeps aggregates rather than storing IP addresses, user agents, or cookies. It also describes reports in an Optimizely CMS sidebar and a broader site view; the product is identified as early-stage and running on a pilot site.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
One card from the complete issue