Observed arrival · 2026-11-11
Kaeru CV counts the LINE friends behind ad conversions
A measurement tool for ad campaigns that distinguishes new LINE friends from button taps and existing followers, then sends confirmed conversions back to advertising platforms.
- For
- Advertisers and agencies running LINE friend-add campaigns
- Worth noticing
- Its example separates 17,904 clicks into 11,687 LINE arrivals and 8,351 new friends, while flagging verification-screen drop-off as a limitation.
Field notes
The described workflow starts with a tracking URL that captures the ad click ID, then uses LINE authentication to compare a visitor’s status before and after the friend-add flow. Its sample reporting breaks results down by campaign and distinguishes new friends from existing followers and repeat taps. The page also acknowledges that the authentication step can lose users, estimating an upper bound of about 29% in one example, while noting that some causes cannot yet be separated.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
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