Observed arrival · 2026-11-11
Proof and Wonder’s evidence-graded AI research library
A review library for market-research and marketing-communications leaders, organizing published studies on AI, audiences, and disclosure.
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- Insights and marketing-communications leaders
- Worth noticing
- It distinguishes validated text coding from population estimates and rejects synthetic respondents for subgroup analysis.
Field notes
The library separates evidence into three collections: AI-assisted audience research, audience reactions to AI disclosure, and earlier shifts in research methods. Each study receives a grade, while use-case verdicts identify what evidence could change them; the Method page explains the grading approach. The homepage presents six figures from differing study designs and explicitly says it does not average unlike measures.
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Editorial observations of this landing page, not a rating.
○OpenPublic substance visible
✦PrettyNotable craft visible
●ProPolished or operationally mature
◎NicheUnusually specific use
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