Observed arrival · 2026-11-12
Pataqui turns neighborhood ads into a lost-pet search
A Curitiba service that uses locally targeted social ads to help people look for missing pets.
○Open
⊠Login
$Paid
†Ads
✦Pretty
●Pro
◎Niche
◉Human
⚑Risk
ƒJS
- For
- Pet owners searching for a missing animal in Curitiba
- Worth noticing
- The page says 5% of payment supports keeping the app running; the rest goes to ads, with an itemized spending report.
Field notes
The described workflow routes responses through Pataqui’s WhatsApp rather than displaying the owner’s phone number in the ad. Its sample budget calculation is explicitly framed as an estimate, and the page warns that messages may be mistaken or merely well-intentioned, not verified sightings. The page also says owners receive an end-of-campaign spending report; a separate “Avise quando abrir” button leaves the service’s current availability uncertain.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
○OpenPublic substance visible
$PaidCommerce or pricing visible
✦PrettyNotable craft visible
●ProPolished or operationally mature
◎NicheUnusually specific use
One card from the complete issue