Observed arrival · 2026-11-13
Bimekiki grades beauty claims by evidence
A Japanese beauty publication checks skincare ingredients, supplements, and cosmetic procedures against research and source documents, with evidence grades and public data resources.
- For
- Japanese readers weighing beauty products or procedures
- Worth noticing
- Its homepage lists an analysis of 1,549 PubMed papers and separates studies by method, sample size, duration, comparison group, and company involvement.
Field notes
The homepage separates themes, databases, editorial policy, and the evidence-grading method, and links to sourcing and advertising policies. Its listed surveys include a review of 83 skincare products with full ingredient lists and a 158-product sunscreen comparison; the page says the latter also records SPF, PA, water-resistance labels, and UV-filter types. These are presented as editorial tallies, with CSV tables described as available.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
One card from the complete issue