Observed arrival · 2026-11-13
Sonder counts the audience hiding in fan edits
Sonder presents a campaign analytics tool that finds clips, reactions, and reposts across TikTok, Instagram, and YouTube, then compares their reach with a campaign’s own channels.
○Open
⊠Login
$Paid
†Ads
✦Pretty
●Pro
◎Niche
◉Human
⚑Risk
ƒJS
- For
- Campaign teams measuring fan and creator reach
- Worth noticing
- The Red Bull Rampage illustration says TikTok search was thin, so its earned-view figure is a floor.
Field notes
The sample report groups posts by how Sonder says it found them, including caption, on-screen text, and video. Its example separates owned accounts from outside posts and breaks views down by platform and day. The page also names a limitation: TikTok search was thin on this run, so that platform’s earned-view total is presented as a floor rather than a complete count.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
○OpenPublic substance visible
⊠LoginAccess appeared gated
✦PrettyNotable craft visible
◎NicheUnusually specific use
ƒJavaScriptBrowser-side code central
One card from the complete issue