CANAY, the chew shop with a firmness taxonomy

Why it surfaced

Instead of treating chew products as a guessing game, CANAY prints the firmness directly on every label and asks shoppers to choose by user, wear pattern, and preferred shape. The result is an unusually systematic little product catalog, complete with hollow tubes, hand-held chews, sticks, and XXT necklaces.

CANAY sells silicone chew tools for babies and children, organizing 19 listings across six firmness bands and four shapes.