Proof & Principle: Spirits School for the Working Bar

Why it surfaced

Proof & Principle connects category law, raw materials, fermentation, distillation, maturation, labels, and sensory logic instead of treating spirits as disconnected trivia. Its founder, Dubai-based Syrian spirits educator Rabei Zaitouna, frames the project around knowledge that can actually be used under pressure and behind the bar.

A structured spirits academy for bartenders and hospitality professionals, covering whisky, rum, Cognac, Tequila, and related production traditions.