Topclout, the leaderboard money buys

Why it surfaced

Topclout turns self-promotion into a transparent bidding game: listings start at $5, the top spot costs one dollar more than the current leader, and every payment stays on the board forever. Its early roster of risograph studios, pottery makers, film labs, and streetwear projects makes the experiment feel like a tiny, pay-to-rank directory of creative internet life.

A public Instagram-creator leaderboard ranked by one metric only: how much each listing has paid.