SplitDial and the A/B-Test Winners That Weren’t

Field notes

SplitDial describes a read-only Klaviyo connection that follows recipients through campaign and flow splits, then compares outcomes using metrics beyond opens and clicks. The page says its audit covers the previous 12 months and advertises CSV export, traceability to Klaviyo events, and uncertainty bands that narrow as data accumulates. Dashboard figures such as 47 audited tests and 18,400 measured winner revenue are labeled illustrative rather than presented as verified account results.