Zé Birita Makes Maringá’s Second Beer Someone Else’s Problem

Field notes

Redemption is tied to the selected venue rather than a general coupon: the subscriber generates a QR code, and the bartender scans it within 90 seconds. Each bar can set its own qualifying rule, which the member sees before ordering. The daily boundary is unusually explicit—the counter resets at 6 a.m.—and the business-facing copy describes beer cost of R$4–R$6 against a claimed customer ticket of at least R$60.