Trigger Turns Weather Events Into Ad Campaigns

Field notes

Trigger describes a three-stage campaign workflow keyed to forecast changes, active warnings or outages, and the period after an event. Its proposed inputs include National Weather Service forecasts, power-outage data, USGS flood gauges, FEMA declarations, and SPC storm outlooks. For each event, the page says the system prepares five persuasion angles for review, with campaign timing scaled to the severity and phase of the condition. The public site does not expose the dashboard or verify the claimed live operation.