Observed arrival · 2026-08-28
Brand My Jersey: a solo athlete auctions sponsor space
A 19-year-old track-and-field athlete in Paris is auctioning 14 logo placements on the jersey they train, race, and film in.
○Open
⊠Login
$Paid
†Ads
✦Pretty
●Pro
◎Niche
◉Human
⚑Risk
ƒJS
Field notes
The page divides the jersey into sponsor zones and displays separate starting prices: €150 for small spots, €200 for medium ones, €500 for the chest, and €800 for the back band under the number. It says placements last four to six months after the transfer is applied, with outbid card payments refunded in full. The visible auction has 14 spots, no bids, and a €0 total against its stated €5,200 target.
Observed signals
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Editorial observations of this landing page, not a rating.
○OpenPublic substance visible
$PaidCommerce or pricing visible
✦PrettyNotable craft visible
◎NicheUnusually specific use
One card from the complete issue