Observed arrival · 2026-08-29
Rent My Lid: Auctioning Ten Spots on a MacBook
An open auction lets brands bid for logo stickers on the lid of one MacBook Pro, with each winning placement carried for six months.
Field notes
The project maps one MacBook lid into ten auction lots, each with a named position, dimensions, and opening price. The central Marquee measures 14.2 x 3 cm and starts at €450, while four small square placements measure 4.6 x 4.6 cm and start at €175. Bids use a €10-or-5% minimum increment, and activity during the final ten minutes extends the closing time. The operator says winning logos will be applied as die-cut vinyl and documented through public sightings.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
One card from the complete issue