Brand My Shorts: an advertising auction on one pair of trousers

Field notes

The auction divides the garment into twelve named zones, with prices tied to patch size and claimed camera visibility. The listed placements include thigh panels, pocket flaps, cuffs, hems, and a back-yoke panel; the waistband remains clean. The page describes heat-pressed, colour-matched logos, public wear on at least five days per week, and additional logo-and-link placement on the site during the 90-day run.