Observed arrival · 2026-08-31
Brand My Wall Turns an Apartment Into an Auction Board
A Bogotá live auction lets brands bid for advertising space on walls inside a real apartment renovation.
○Open
⊠Login
$Paid
†Ads
✦Pretty
●Pro
◎Niche
◉Human
⚑Risk
ƒJS
Field notes
The auction divides the apartment into measured surfaces rather than selling a conventional ad slot. Wall 01 contains ten 0.98 × 1.25 metre modules, while several narrower walls offer exclusive front or back faces. The displayed bidding flow requests a refundable 20% deposit and artwork approval before a placement appears in the public 3D model. The page states that campaigns below 50% funding are refunded and that winning bidders have 24 hours to complete payment.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
○OpenPublic substance visible
$PaidCommerce or pricing visible
✦PrettyNotable craft visible
●ProPolished or operationally mature
◎NicheUnusually specific use
One card from the complete issue