Observed arrival · 2026-09-03
Fanpressly, an archive of Swiss advertising
A French-language magazine tracing advertising campaigns, television spots, brand identities, slogans, and commercial production in French-speaking Switzerland.
Field notes
The project frames advertising history as a regional audiovisual and graphic archive rather than only a collection of memorable commercials. Its taxonomy reaches from slogans and jingles to agencies, studios, storyboards, and editing methods, while the timeline uses U-matic production in the 1980s and non-linear editing in the 2000s as concrete markers. The homepage also provides a route for readers to submit an archive, ask a question, or report a correction.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
One card from the complete issue