CurlCue wants to make hair-product shopping profile-specific

Field notes

CurlCue models product choice as a profile-specific comparison rather than a universal “good” or “bad” rating. Its visible examples combine porosity, scalp condition, hair type, and styling aims, while the stated engine applies a health veto before weighing eight appearance and care axes. One comparison puts Cantu and Olaplex in different positions depending on the profile, including a low-porosity example where protein overload removes 50 points. The homepage shows iOS screens but says the app is still in development.