Observed arrival · 2026-09-09
Keecow Compliance Archive
Credibility concern recorded. The source reference remains available for verification and correction.
A public textile investigation alleging that garments sold as 100% merino wool contained mostly Lyocell, polyester, viscose, and elastane.
Field notes
The page organizes its case around four named Amazon samples and four laboratory report numbers, comparing advertised fibre labels with reported quantitative composition. Its stated method was to purchase underwear, undershirts, and base layers from the brand’s Amazon storefront and submit them for testing under ISO 1833 and ISO/TR 11827:2012. The reported results include one sample with no wool and another listed at 19.3% wool, 75.6% Lyocell, and 5.1% elastane.
Observed signals
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Editorial observations of this landing page, not a rating.
One card from the complete issue