Lead Race Alert: a contractor lead race, documented before launch

Field notes

The proposed workflow starts with notification emails that contractors already receive from HomeAdvisor, Angi, or Thumbtack. The page says its current software can extract a homeowner’s name, phone number, job type, and town, while the promised text-and-call escalation remains unbuilt. Its intended customers are solo operators and one-to-three-person shops in trades such as HVAC, plumbing, electrical, and roofing—people likely to be on a roof, under a sink, or driving between calls rather than watching an inbox.