Observed arrival · 2026-09-12
ZeroConv Keeps Google Ads Negatives on a Short Leash
A browser-based tool that analyzes a Google Ads Search Terms CSV and suggests a defensible set of negative keywords without connecting to the account.
Field notes
The workflow is organized as Parse, Prove, and Guard: the page says the CSV is processed in a browser Web Worker, tested with a Poisson or binomial model, and checked for conversion-blocking side effects. Its sample verdicts include spend, clicks, conversions, and a blast-radius warning; one refused suggestion would have touched three conversions and $1,240 in revenue. The page also says brand traffic can be excluded or identified before analysis.
Observed signals
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Editorial observations of this landing page, not a rating.
One card from the complete issue