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Card 977 of 9832026-09-12 issue

Observed arrival · 2026-09-12

ZeroConv Keeps Google Ads Negatives on a Short Leash

zeroconv.com Observed source
Editorial interest 79/100 Selection signal · not a rating of the site

A browser-based tool that analyzes a Google Ads Search Terms CSV and suggests a defensible set of negative keywords without connecting to the account.

Landing page captured for the 2026-09-12 issue.

Field notes

The workflow is organized as Parse, Prove, and Guard: the page says the CSV is processed in a browser Web Worker, tested with a Poisson or binomial model, and checked for conversion-blocking side effects. Its sample verdicts include spend, clicks, conversions, and a blast-radius warning; one refused suggestion would have touched three conversions and $1,240 in revenue. The page also says brand traffic can be excluded or identified before analysis.

Observed signals

Read the marks

Editorial observations of this landing page, not a rating.

○OpenPublic substance visible
✦PrettyNotable craft visible
●ProPolished or operationally mature
◎NicheUnusually specific use

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zeroconv.com

Landing page observed 2026-09-12. The live site may have changed.