HOURS BEER Gives the Evening a Clock

Field notes

HOURS BEER structures its range around specific moments rather than conventional beer styles: 7:00 SUNSET GOLD accompanies a first gathering, 9:00 COCO SWEET is aimed at a quiet end-of-day drink, and 10:00 CRYSTAL ROUGE uses Hokkaido grapes for a wine-like character. The site also lists a limited 2:30 pm beer made with haskap, blueberry, and cassis. The brand identifies its brewery location as Chitose, Hokkaido, and provides separate consumer and wholesale shop links.