Observed arrival · 2026-09-24
No Shake Ads Alliance Draws a Line at Consent
A Chinese-language open initiative asks app developers, ad platforms, app stores, and device makers not to treat ordinary phone motion as an ad click.
○Open
⊠Login
$Paid
†Ads
✦Pretty
●Pro
◎Niche
◉Human
⚑Risk
ƒJS
- For
- App developers, ad platforms, app stores, and device makers
- Worth noticing
- The pledge asks members to review controllable ad placements and SDK settings, while explicitly disclaiming technical audits or guarantees.
Field notes
The page frames ordinary actions—lifting a phone, walking, riding transit, or setting it down—as movement that should not be treated as ad intent. Its four principles call for understandable user actions, a default against inferred triggers, review of controllable placements and SDK settings, and correction of issues; the figures shown are labeled estimates and not a basis for decisions.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
○OpenPublic substance visible
✦PrettyNotable craft visible
◎NicheUnusually specific use
◉HumanPersonal, local, civic, or handmade
ƒJavaScriptBrowser-side code central
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