Observed arrival · 2026-10-22
sizang, an ad-spend leak detector for small businesses
sizang analyzes advertising performance across platforms, estimates unproductive spend, and offers controls to reduce or pause campaigns.
- For
- Small businesses running paid advertising
- Worth noticing
- It calculates break-even cost per click from conversion revenue and margin, and leaves conversions without a revenue amount marked as still being monitored.
Field notes
The example dashboard ranks ads by estimated wasted spend and shows sample actions such as pausing a zero-conversion ad or lowering a bid above its break-even level. The calculation uses conversion revenue and the margin rate entered by the business; the page says conversions without a revenue amount remain under observation rather than being assigned a definite profit or loss. It also describes report uploads or manual spend entry for platforms without a connection API.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
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