Observed arrival · 2026-11-06
The Attribution Sims
An interactive simulation shows how GA4 attribution settings and different scenarios can change the story a dashboard tells about sales.
○Open
⊠Login
$Paid
†Ads
✦Pretty
●Pro
◎Niche
◉Human
⚑Risk
ƒJS
- For
- Marketers and analysts interpreting GA4 attribution
- Worth noticing
- Each marble represents one sale; dashed paths mark journeys GA4 cannot see, and the pipe weights are explicitly illustrative.
Field notes
The simulation frames attribution as a comparison between what a CEO believes and what actually happened, with visitor-selected scenarios and GA4 models shaping the displayed account. Its visual shorthand assigns one marble to each sale and uses dashed paths for journeys GA4 cannot see. The page cautions that its pipe weights are illustrative and that its data-driven credit does not reproduce Google's unpublished, property-specific model.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
○OpenPublic substance visible
✦PrettyNotable craft visible
●ProPolished or operationally mature
◎NicheUnusually specific use
One card from the complete issue