Observed arrival · 2026-09-12
Hometown Flyer: 19,148 Mailboxes, 30 Local Ad Spots
A cooperative direct-mail campaign lets 30 local businesses share one oversized, full-color flyer mailed to every household in Plano’s 75025 ZIP code.
Field notes
The campaign combines 30 advertiser spots on a single 9×12-inch mailer and assigns each business a distinct QR code. The landing page identifies the pilot geography as Plano’s 75025 ZIP code and gives a claimed reach of 19,148 households. Scans are stated to open a business profile with additional offers and links, while the page says timing and follow-on clicks will be tracked. The sample flyer is available as a PDF, allowing advertisers to inspect the proposed layout.
Observed signals
Read the marks
Editorial observations of this landing page, not a rating.
One card from the complete issue